Announcements

New updates and improvements to Growth Channel

  1. Platform updates 27 December'22

    New Feature
    Improvement
    Announcement

    Advertising Overview

    Advertising dashboard now has a new look! Once you start running campaigns on Growth Channel Activate DSP, you can easily see all the main performance results with Top stats, Top sites, and Top ads overview. Top stats include the metrics for CTR, Impressions, Clicks, Conversions, CPC, CPM, CPA, and Spend. You can adjust Agency, Advertiser, and Date range to see the overview for the desired range. Login to Activate DSP >>

    Advertising Reports

    Now you can export all your reports in CSV format for Campaigns, Geo, Sites, Apps, Creatives, and Auction Results in Growth Channel Activate DSP. Chart reports include up to 2 metrics for sorting based on your campaign objectives.

    Table reports include the metrics for Impressions, Clicks, CTR, CPM, CPC, CPV, Conversions, CPA, and Spend.

    You can adjust Agency, Advertiser, Campaign, and Date range to see the reports for the desired range, as well as Search for specific campaigns, sites, apps, creatives, and/or geo.

    On/Off switch has been added for Creatives Reporting, so you can easily turn ads on and off based on their performance results.

    You can now also easily edit Campaigns and Creatives directly from Reporting pages.

    Go to Reporting >>

    Ads Schedule

    If you have multiple ads as a part of a single campaign that need to switch in a certain time period (i.e. have a limited time offer), you can now easily add start and end dates/times for your ads. Simply schedule your ads, add them to your campaign, and let them run on a specified time schedule. No need to turn ads on and off every time your special offer expires. Add a new Creative >>

    White label

    White label agencies now can onboard other agency level customers under their dashboard and set agency and advertiser level billing and payments. Agency level users can now also easily add and archive users for agency and their advertiser accounts.

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    Advertiser-level billing

    As an agency, now you can invite different advertisers onto the platform and they can each add their different billing details without you having the hassle to cover all the billing on the agency level.

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    To learn more about white label options, schedule a call.

    New Pricing Plans Coming In 2023

    As most companies have updated their Pricing plans, so does Growth Channel. The new Pricing plans will kick off on January 15, 2023 with plans starting at $199 /mo per advertiser.

    Existing paid customers will remain on legacy pricing until December 31, 2023.This will be reflected as a grace period price adjustment at checkout.

    The Growth Channel Team wishes everyone Happy Holidays and a Rocket-Start to 2023 🚀🎄

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  2. Platform updates 22 November'22

    New Feature
    Improvement
    Announcement

    Tracking offline conversions

    Measuring offline conversions is now possible inside the Growth Channel DSP! With the partnership of Gravy Analytics, Growth Channel DSP Pixels will be attributing the foot traffic conversions of your programmatic campaigns at no extra cost.

    How it works:

    1. Create a pixel with the address(es) as a pixel name
    2. Link desired pixel to the Conversion campaign
    3. Launch campaign & track conversions in Reporting

    Our platform will feed the foot traffic data directly into your reporting dashboard to measure the conversions and CPA of your campaigns!

    Create a campaign >>

    Sorting tables

    You can now sort tables in reporting and management controls of the Growth Channel DSP v2! Finding your top-performing sites, campaigns, creatives, and geos is now easier than ever! Go to Reports >>   

    Save drafts

    Have you started creating an audience or a campaign, and then suddenly switched to something else? Now in Growth Channel you can come back to where you started - for your audiences, creatives, and campaign drafts!   

    Forecast your reach

    Identify your potential audience reach, the share of voice (SOV), and any potential data costs for your campaigns, even before they go live! Simply create a new forecast for one of your saved audiences, add a few parameters, and you'll get your estimates within a few hours right in your dashboard. You'll then also be able to easily launch your campaign, starting from your Forecasts dashboard. Create a forecast >>   

    More white-label options

    If you're an agency interested in white-label solutions, we now support custom markups, payments, and user management for Agency plan subscribers. Interested to see it in action? Schedule a demo >>

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  3. Platform updates 3 October'22

    Improvement
    Announcement
    New Feature

    Global ad exclusion rules

    Now you can add any exclusion rules on a global level which will be applied to all of your new targeting criteria when you create new audiences! Be it custom sites, states, pixels, or IP addresses - now you can add exclusions once and for all, in addition to single audience rules. Go to Settings to set up your global exclusion rules >>   

    Archive inactive items

    Now you can archive any of your inactive CampaignsAudiencesCreatives, and Pixels to keep your dashboard organized and clear of any old and unwanted items. Simply click to Archive an item and click to Confirm action.    

    Check creative size

    If you previously stumbled upon uploading a banner for your campaign that never went live and you were wondering why - one of the reasons can always be the unsupported file. Now you can validate your uploads with file size, dimensions, and format before adding your creatives to the campaign. Upload new Creatives for your campaign >>

    New trainings available

    From getting started on a DSP advertising platform, to writing content with AI, creating personas, and mastering custom audiences, these training sessions will help you get the most of the Growth Channel platform. Explore our free training sessions >>

    Growth Libary refresh

    Growth Library just got an upgrade with a new look, public access, and voting for the best growth marketing tactics. Explore our marketplace of the best TacticsTools, and Agencies to help you grow your business.   

    We want your feedback!

    What new ad formats you'd like to get access to next?

    • TikTok ads
    • Facebook & Instagram ads
    • Search ads
    • Amazon ads
    • Backpack digital out-of-home ads
    • Restaurant table top ads
    • Survey distribution to your target demographic
    • Door hanger ad distribution to custom audiences
    • Other?

    Share your feedback in our survey or add comments to the roadmap item below:

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    New advertising channels

    What new ad formats you'd like to get access to next? TikTok ads, Facebook & Instagram ads, Search ads, Amazon ads?

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    Stay tuned for more!

    Happy Hacking 🤖

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  4. Activate DSP v2.1 Launch

    New Feature
    Improvement

    We're excited to share that Growth Channel Activate v2.1 is now available for advertisers and agencies to experience the new level of programmatic ads 🎉 

    If you want to go beyond traditional social and search advertising channels, programmatic is a great solution, especially when it's as easy & (even more) flexible than when launching your ads on Facebook & Google.

    Growth Channel currently supports programmatic ads across 150+ channels incl. native, CTV/OTT, digital OOH, audio, in-app ads, and web display with no minimum ad spend requirements.

    If you want to learn more about Growth Channel DSP or test some of your programmatic ad campaigns on our platform, visit growthchannel.io/dsp for more information.

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    Advertising inside the main App

    Bringing Growth Channel DSP inside the main App which gives access to advertise on mobile web, desktop web, mobile in-app, video, CTV, DOOH, native, and audio ads.

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  5. Dashboard remake

    Improvement

    We've got great updates to the Growth Channel users with the marketing planning dashboard remake!

    ezgif-2-cc83e29877

    Now when you login to the app.growthchannel.io, you'll get to set your growth goal, instantly get your website score, and a list of more personalised marketing tactics.

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    Shorter intake form to generate recommendations

    Shorter questionnaire intake form in order to generate growth tactics, content recommendation, website audit, and competitor analysis

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    Improved Home dashboard

    Better UX navigation across your growth marketing workstation

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    You can check a quick walkthrough demo video for more information here.

    As always, we appreciate your feedback to help us continue improving the user experience on the platform 💬 

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  6. New Plans & Pricing Update

    Announcement

    Hi everyone! Since we launched Growth Channel in July 2020, the platform has grown to 2,000+ users and 300+ agencies who use Growth Channel to help plan, activate, and optimize digital campaigns across 150+ channels. To continue support the continued growth of our users on the platform, we will be updating our pricing plans along with additional features.

    Here's a quick summary of the upcoming changes taking place on May 16, 2022:

    1. We'll be offering $1200 in credit which can be applied to any of the new subscription plans for eligible startups with less than $2 million in funding and non-profit organisations.
    2. Growth Channel Membership will no longer be available to new users as a separate subscription and will be merged with the Basic plan.
    3. We are including full marketing plans as a part of the annual subscription on Pro, Agency, and Enterprise plans.
    4. We are introducing a new feature allowing you to capture emails from your US website traffic available on Pro, Agency, and Enterprise plans.
    gc pricing table (5)

    Users who upgrade before May 16 will be grandfathered into their current pricing plan.

    If you’re an agency with existing sub-account clients, there will be no changes unless your clients choose to upgrade.

    Free platform users will have 30 days to upgrade from May 16, 2022.

    If you want to take advantage of the current prices from $99/yr and lock in your Growth Channel Membership - hurry up and upgrade before May 16! You can review current pricing plans here or schedule a call to review the changes with our team. Feel free to DM me if you have any further questions.

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  7. Product updates | 25 January 2022

    New Feature
    Improvement

    We have launched a new extension to our Membership with content suggestions sent to you every week, giving you more power and creative inspiration. Here's how it works:

    1. You fill in the Growth Channel questionnaire to tell the app about your business
    2. Growth Channel will send you weekly personalized content suggestions for various formats (i.e. ads, blog titles, email subject lines, etc.)
    3. You can generate even more content inside your Growth Channel account

    Of course, you can always unsubscribe if you don't want the weekly content inspiration in your mailbox 😜

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    Weekly content considerations by email

    Get a batch of weekly content considerations for ads, email and blog

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    Screen Shot 2022-01-25 at 07.14.55

    Other updates within the app include a better visibility of the team connected to the active workspace, right at the top navigation bar. You can also easily add new team members without wondering around the app 😁

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    Easily see the team who is connected to the active workspace & add new users

    Snapshot of the connected team in the top navigation of the app

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    Screen Shot 2022-01-27 at 09.31.37

    P.S. Home dashboard is now also at the top of the sidebar navigation!

    Last but not least, some users raised the point that it's hard to compare the pricing between the annual membership plan and our monthly subscription - now you can see all of that in a single view inside the app and switch between the plans as you wish.

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    have one pricing, yearly member plus monthly add ons or monthly & yearly plans

    The pricing structure is confusing

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    Screen Shot 2022-01-27 at 09.33.53

    If you have any questions or feedback, reach out to us via live chat or submit the contact form.

    To contribute to our public roadmap with ideas or feature requests - simply drop them to the roadmap & we will consider your suggestions as we further develop the app!

    Happy Hacking 🤖

    The Growth Channel Team

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  8. Manage your workspaces | 28 December 2021 update

    New Feature
    Improvement

    Now you can add, edit, or remove (your own) workspaces within your Growth Channel account.

    Each workspace acts as a sub-account, so you can better organise your team, personas, content, growth tactics, analytics, and competitors data.

    You can manage workspaces under Account > Workspaces in your Growth Channel dashboard.

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    Manage workspaces

    Add, edit, and delete workspaces within Growth Channel dashboard

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    Screen Shot 2021-12-28 at 17.01.00

    To assign a dedicated team per workspace, navigate to Account > Team, select the workspace from the top dropdown menu, and add email addresses of the collaborators you wish to add to that workspace.

    Screen Shot 2021-12-28 at 17.06.39

    Similarly, you can switch between workspaces at the top panel on other sections within the Growth Channel app. For example, Personas:

    Screen Shot 2021-12-28 at 17.08.47

    (same goes for any other section within the app)

    If you have any questions or feedback, reach out to us via live chat, email support, or submit the contact form.

    To contribute to our public roadmap with ideas or feature requests - simply drop them to the roadmap & we will consider your suggestions as we further develop the app!

    Happy Holidays 🎄

    The Growth Channel Team

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  9. Product updates | 16 December 2021

    New Feature
    Improvement
    Product updates

    Before you leave for the Christmas holidays, we've got some exciting Growth Channel app updates for you to get a head start into 2022 🚀

    1. New AI content writer formats

    Generate content with AI for blog titles, email subject lines, landing page headlines, taglines, and slogans (in addition to your favorite ad copy). Head over to Plan > Content in your Growth Channel dashboard to generate more creative copy.

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    New content formats

    Generate content with AI for: blog titles landing page headlines subject lines taglines slogans

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    Screen Shot 2021-12-16 at 07.54.20

    2. Team collaboration

    Invite collaborators to your Growth Channel workspaces to work together on personas, content, growth tactics, market research, and website optimization initiatives. Head over to Account > Team to invite your colleagues.

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    Manage Team members

    Add and remove team members from workspaces

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    Screen Shot 2021-12-16 at 07.54.52

    3. Custom branding

    If you're a reseller, enterprise, or marketing agency and want to customize your Growth Channel dashboard branding to your own - now you can! Head over to Account > Branding to change the styling of your dashboard appearance. 

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    Change branding

    Update colours (primary & secondary) and logo of your workspaces. Available for white-label resellers access

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    Screen Shot 2021-12-16 at 07.51.21

    To learn more about how you can upgrade your account access, reach out to us via live chat, email support, or submit the contact form.

    Have a feature idea?

    We launched a public roadmap and if you have feedback or ideas you'd like to share - simply drop them to the roadmap & we will consider your suggestions as we further develop the app!

    Happy Hacking 🤖

    The Growth Channel Team

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